Yet again, Pro-Active have managed to push the boundaries for the growing sport of rugby Sevens, with record live broadcast hours for the annual Emirates Dubai Sevens event.
As part of the on-going contract as Broadcast Managers for the HSBC World Rugby Sevens World Series, Pro-Active are responsible for generating and co-ordinating the maximum exposure possible for each event on the tour.
But, the Dubai 7s has an extra special place with us, being the first Sevens rugby event we represented an amazing 15 years ago. Working on site for Emirates, Pro-Active are also responsible for providing the 10-camera live coverage as the local host broadcaster.
This year 10 broadcasters around world were negotiated to take the official world feed live across the 20 hours of the event. With repeats, this has regularly generated over 600 hours of live, as live and highlights coverage for the sponsors, reaching an estimated 230 million homes across 140 countries.