Sevens World Cup Win for Pro-Active!
Pro-Active is pleased to announce they have been appointed by the International Rugby Board to act as television managers for one of the most prestigious events in the world rugby calendar. The IRB Sevens Rugby World Cup will be held in Dubai in March 2009 and having generated record-breaking coverage for the last RWC7s in Hong Kong in 2005, Pro-Active expect to make the Dubai event the world’s most watched rugby competition outside of the Rugby World Cup itself. This follows on the three-year appointment as television partners to the International Rugby Board for their 7s World Series, for which they have also generated record exposure, year on year for the last four years.
Pro-Active will represent and negotiate international television rights to the event as well as co-ordinate the on-site live production which, with the announced backing of Emirates Airlines and the building of an entirely new rugby stadium, looks set to be a spectacular presentation of this increasingly popular sport.
“This is another compliment to the work done by our team on a range of IRB rugby events but particularly the Sevens which continues to go from strength to strength”, said Tommasina Kay, the director in charge of rugby for Pro-Active Television. “Sevens is an amazing rugby spectacle and will guarantee excellent crowds in Dubai so we will be working to ensure this is best ever TV presentation for a worldwide audience.”
   
     
Breitling on-board for Airsports!
Prestigious international watch brand, Breitling, has snapped up the opportunity to be the sponsor of Pro-Active’s latest programme series dedicated to the world of airsports. Impressed by the liveliness, style and quality of the new series, the brand’s agency have agreed an initial deal for series one, with first option for series two next year.

“Airsports World” is a 13-part series, showcasing the FAI’ s major international championships and was commissioned by air sports specialist promotion company, Flying Aces Ltd, who have negotiated the new sponsorship deal.
The new series, now distributed worldwide by Pro-Active, features aerobatics, skydiving, hot air ballooning, gliding, aeromodelling, hang gliding, para-skiing, paramotor flying and air racing.

Flying Aces managing director, Jeff Zaltman, says “Air sports is the final frontier in sport and we are pioneering the commercialisation of this industry. Airsports will be a mainstream segment on TV very soon and we’re pleased to be working with Pro-Active in developing thisproject internationally.”
     
     
All Blacks exclusive for Adidas!
Working with our sister company, Apace Branded Content, we won a prestigious contract to deliver a unique documentary on the All Blacks rugby team for Adidas as part of their Rugby World Cup marketing efforts.
The 1 hour documentary will be released as a worldwide broadcast special and as a retail DVD prior to the Rugby World Cup in France. It is already placed with key terrestrial broadcasters in all the Adidas target markets.
The production, spread over 6 months, called for filming in 7 countries , as well as two extensive shoots in New Zealand working closely with the New Zealand Rugby Union and Adidas to get exclusive access to the team and key players.

"The depth and quality of the final production has shown what we are capable of when it comes to mainstream sports documentaries and from the relationships we have built in world of rugby"
     
     
Sailing on the crest of a watersports wave!
Pro-Active’s vast experience as a producer of watersports programming has once again come to the fore in the Middle East and South-East Asia. Fresh from a highly successful two-week shoot covering the 2007 King’s Cup Regatta, the most prestigious sailing event in Asia, Pro- Active’ s crew is once again heading to Thailand to shoot the brand new International Kona Windsurfing Raid at Phuket, a four-day long-distance marathon on the spectacular south-western coast.

Additionally, the New Year opens with a return, in strength, to the waters of the Arabian Gulf as Pro- Active’s association with the Dubai International Marine Club moves into a new phase. A full programme of events is scheduled for the year, kicking off with the first round of the hugely-popular Maktoum Trophy series in February.
     
     

Ocean Thunder rolls into Europe!
One of Australia's most exciting and popular sports is coming to the Northern hemisphere for the first time and Pro-Active have been appointed to exclusively handle all production and distribution.
Pro-Surf Rowing is a big sport down under, and now the top men and women athletes are to take on Olympic level rowers from Europe.

Titled the Ocean Thunder World Cup, it will be held in Biarritz in September 2008 and builds on the successful annual series in Australia, which is also being represented internationally by Pro-Active as part of the same appointment.
The stunning location will provide the perfect backdrop for this showdown of rowing talent from around the world in a new challenging format that will attract a wider range of viewers than the more traditional competitions.
     
     
Return to the Desert - Again!
For the third consecutive year Pro-Active has been appointed as the official television production partner of the UAE Desert Challenge, the sixth and final round of the 2007 FIA Cross-Country Rally World Cup and the traditional dressrehearsal for the Dakar Rally. Following the prologue in Dubai and the actual start in Abu Dhabi, a total of five legs covering 1,520 special-stage kilometres through the United Arab Emirate desert between 28th October and 2nd November are on the agenda. After a total of 2,443 kilometres the teams are expected at the finish in Dubai on Friday 2nd November.
The deal was agreed with event founder and organizer Mohammed Ben Sulayem, himself a 14-times Middle East Rally Champion. ProActive crews will be on-site to follow the onstage action and conduct aerial filming. Utilising our own computer-based flyaway facilities, our crew will then cut daily satellite news bulletins for international distribution via global TVnews agencies and will work closely with Dubai TV to facilitate live local-territory coverage of the event start and finish.