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World U19s Win
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Pro-Active Television have been appointed to act as host broadcast producers and distribution agents for this years IRB Under 19 World Championships being held in Dubai. They will take on their biggest rugby contract yet, after successful work for the principle sponsor, the Emirates airline, as well as the IRB themselves, on the IRB's Rugby 7s series over the last 18 months and the 7s World Cup in Hong Kong last year.
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As well as producing live coverage of ten matches across three weeks, ProActive will negotiate and co-ordinate international satellite supply to customers around the world, as well as maximising news , feature and highlights coverage for the event. Over 500 players representing 24 nations will compete for the title that's seen as the indicator of future stars of the game, as both individuals and teams.
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Director Tommasina Kay who leads the rugby projects, said : "Winning this is a great recognition of the success we've had in rugby in such a short time. This event showcases the stars of tomorrow and our aim is now to achieve its best ever TV exposure."
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And Sevens in the sun!
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Our record-breaking work in generating coverage for the IRB7s Series has brought an invitation from the Cayman Islands Department of Tourism to raise awareness of their unique annual rugby festival.
As specialists in maximising television exposure for sporting events and tours worldwide, we will attend The Deloitte Cayman 7's in June to produce international news, features and a 47min highlights programme for worldwide distribution, much of which will be guaranteed in advance.
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The event attracts top rugby names playing as invitational pro-am squads, all intent on the lion's share of the $50,000 prize money. Set against the stunning backdrop of Grand Cayman, the largest of the three Cayman Islands, this is an end-of-season rugby showdown with a difference - all will be revealed! |
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Sail On!
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Pro-Active can now promise even greater guaranteed exposure for the sailing events we film following a new deal to supply the increasingly successful Sailing Channel with over 50 hours of magazine and event programming this year.
As producers of the world's biggest and longest running watersports show, 'Waterpsorts World', now in its 15th year, Pro-Active has been at the forefront of sailing coverage for over a decade.
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The Sailing Channel continues to expand across Europe, now reaching over 10 million homes in almost 20 countries. |
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Nissan Sports Adventure goes to air
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Sports & Entertainment Television Ltd (“SET”), the advertiser funded programming specialist, and Pro-Active Television’s sister company within the Apace Media plc group, has secured an exclusive deal with Nissan Motor Company to create and distribute programming across the car company’s international markets.
Under the Agreement, SET will initially sponsor the 26 x 30-minute “Sports Adventure “ series, launched by Pro-Active last year, as an adventure travel programme based around sporting activities.
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“Nissan Sports Adventure” will be offered free of licence fees to terrestrial, satellite and cable television in Nissan markets internationally, in exchange for Nissan branding around the show and a package of commercial spots to support their product – most likely in their 4X4 ‘X-Trail’ range.
Nissan will also be using the content in various ‘through the line’ activities, including the creation of a special website and various local dealership activities.
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SET Managing Director, Neil Osborne says; “We are absolutely delighted to be working with a truly global company and look forward to delivering real value for them, both on screen and off”.
The deal, which was brokered with Nissan’s media agency, OMD, is an important milestone for SET. The company, created a year ago by former Gillette World Sport executives, already manages motorsport series “American Express On Track” and is en route to becoming a world leader in advertiser funded programming.
Now Launching Across Europe!
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UAE Desert Challenge on the horizon
for Pro-Active
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Pro-Active Television confirmed that it has been appointed as the official television production partner of the UAE Desert Challenge, the sixth and final round of the 2005 FIA Cross-Country Rally World Cup.
Established in 1991, the Dubai-based car, motorbike and truck event will take place across 2000kms of unforgiving UAE desert between 9 and 14 November and, among other big-name drivers, is set to feature the competitive Middle East debut of double World Rally Champion Carlos Sainz.
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The deal was agreed with event founder and organizer Mohammed Ben Sulayem, himself a 14-times Middle East Rally Champion. Specialist Pro-Active crews will be on-site to conduct aerial filming, the fitting of on-board cameras and the pooling of footage with Dubai Sports Channel and other attending broadcasters. Utilising its own computer-based flyaway facilities, Pro-Active will then cut the resulting material into daily satellite news bulletins for international distribution via global TV news agencies and will work closely with Dubai TV to facilitate live local-territory coverage of the event start and finish.
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Back at its UK base, Pro-Active will produce a stand-alone one hour highlights show for international broadcast partners, in addition to guaranteeing the event extensive global coverage via its own sports magazine shows, Raceworld, Moto+ and Sports Unlimited. The appointment marks the latest chapter in Pro-Activeís long and distinguished record of production in the Middle East, which over the last thirteen years has included events such as the Dubai Rugby Sevens, PSA World Squash Tour (Kuwait,) World Waterski Pro-Tour (Qatar,) ATP and WTA Dubai Tennis Champion-ships, Dubai World Cup horse race and a host of international sailing and powerboat events.
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Sevens World Cup biggest ever
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As part of their new appointment by the International Rugby Board to maximise the placement for the sport of rugby 7s , Pro-Active had the task this year of representing, placing and co-ordinating the TV production for a highlight of the sport that only comes around every four years.
The Rugby Word Cup for 7s was held this year in Hong Kong and a record sell-out crowd were treated to a stunning display of skills from 24 teams from around the globe over three days of intense competition.
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Pro-active were busy setting records too. The event was seen in over 300 million homes with a potential audience of 700 million . The greatest audience for a rugby event outside of the Rugby World Cup itself .
Over 160 hours of live coverage were generated in 37 countries. This included Australia, New Zealand, Canada, Japan, United Kingdom, South Africa, and the regions of the Pacific Islands, Pan Europe, Asia and the Middle East. In addition there were 40 hours of delayed coverage reaching a further 63 countries.
Pro-active were responsible for the 11 camera coverage of the world feed on all
3 days, and satellite uplink and distribution worldwide, as well as international news and feature output. |
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