The World Bowling Women’s Championship, bowling’s most prestigious event for women athletes took place in Abu Dhabi at the purpose built Khalifa International Bowling Centre in the world class Zayed Sports City. Over 200 of the best female bowlers from 35 countries gathered to compete in singles, doubles, trios, five person team and the All Events categories. Pro-Active's role entailed production of social media material as well as the overall highlights package.